It’s important that your winter workwear is suitable for it’s intended use, make sure your cold weather workwear is on brand and the quality of the garment is to the required standard, these are important details that we can help you with.
1. Is the Winter Workwear Suitable for its Intended Use?
This one might seem like a no-brainer, but it’s surprisingly easy to get wrong. Ask yourself if the clothing you’re buying is fit for its intended purpose. Does it meet your staff’s needs and the level of comfort expected?
On a basic level, this is a box-ticking exercise. If employees are working in a cold, airy warehouse, they’ll need thermal workwear to keep warm. If they’re working outside, they’ll need waterproof workwear to battle the unpredictable British weather.
But as always, the devil is in the details. For example, staff who switch between intense physical work and periods of relative inactivity will need their winter workwear to be warm but breathable, so they don’t become uncomfortably hot during physical activity. Make sure you’ve accounted for all possible issues that arise during a working day before making your purchase.
2. Is Your Cold-Weather Workwear ‘On Brand’
In other words, do your employees’ winter clothes project the same image of confidence and brand unity as their normal uniforms? If your staff spend most of the year in high-quality custom uniforms, but you only provide shabby fleeces for winter, you’re doing your business a disservice by hurting your image in the eyes of the public.
Any contact your employees have with the outside world can be thought of as a ‘walking advertisement’ for your brand. So even choosing the wrong colours or settling for a wonky logo can undo months of work. This is work that staff uniforms have been quietly carrying out every time your employees come face-to-face with clients and customers.
If you’re concerned about this, you may wish to consider printed workwear for cold weather. Advance Printwear can work with you to choose embroidered fleeces, custom outerwear and other bespoke winter workwear items that perfectly match your brand.
3. Is the Quality of a Required Standard?
We’ve already mentioned problems with scruffy-looking workwear above. But this is a slightly different issue. A piece of staff clothing might look worn out but provide years of faithful service – or, on the other hand, you might bag a winter workwear ‘bargain’ only to discover that your clothing – and your investment – is falling apart at the seams.
Advance Printwear can assist you in choosing printed outdoor workwear that meets your budget and your required quality standards. We have been in the custom clothing business for more than 20 years, so we’ve built up great relationships with quality suppliers. This means we can provide excellent work clothing at affordable prices. And it doesn’t matter whether you order 10 items or 10,000 – we can help!
Interested? To see some winter workwear ideas download our workwear brochure – it’s full of practical workwear that can be branded, if you need some advice do call us on 0121 322 2111 – we’d be delighted to help!