At the core of every charity campaign, there is a strong message that resonates with people. It makes them take step towards fighting for a cause, standing by a message and believe in an action to turn the world into a better place.
Knowing how to strengthen your charity campaign will require a lot of work. You need to tailor a message that will stick with the people in the long run and will change their behaviour into a more positive one, you need to know how to deliver it to the audience and lastly, you need to know which tools can be the most suitable in terms of budget and intention. Surely, design considerations will probably remain the most important ones, but you’ll also need to get the other parts right as well
Charity T-shirts – A unifying symbol
What has remained a great element embedded in a charity campaign is a simple t-shirt with a powerful message. It has the power to bring us together by letting us stand by a message we all believe in. Whether it is a charity group or other supports that wear it, a t-shirt is a simple yet powerful item that has managed to convey a message for everyone to see.
Best time to get your cause in front of millions of people
The internet is such a powerful channel to promote your cause and let other people join you and support your charity. Setting up your own website where you can directly sell you charity t-shirts and other products can be prove to be a huge difference for the success of your campaign. You can also use other social media channels, such as Facebook, Twitter, Instagram, where you can directly promote your message.
Why T-shirts are a great way to engage with your audience.
- Make your message as unique as possible and you have the chance to attract other strangers’ attention. Think of how many times you’ve seen a cool message on a t-shirt or tote bag and decided to Google the meaning behind it.
- Bring the forces together. When people believe in a shared goal, the power behind your campaign increases and it inspires other people to take action and change their attitude and behaviour towards that cause you are fighting for.
What makes your charity t-shirt stand out?
Simplicity is power.
Your message will stand out when you use minimalist designs. A design, text or motto against a blank canvas can a have a great impact considering. Contrasts work the best in this case and this is why most successful campaign use either white or black shirts with a central message that stands out. From a technical point of view, this is also going to save you more money in the long run. The way it works is that once you place a large order for t-shirt printings, the fewer colours you utilise in your design, the fewer costs will be involved in the production of the t-shirts. After all, simplicity is the best when you want to say something that makes an impact.
Thick and bold also tend to be the most effective and they also go so well with screen printing, which is one of the best technique you can go for your charity t-shirt merchandise. Here is one of the t-shirts we’ve printed for Buddy Bag Brigade campaign and we thought the design looked amazing.
Always think of your supporters.
Even as a charity, you need to know what your audience prefers in terms of designs and styles. Take into account the colour they might prefer, the fabrics, the size of your fonts and the imagery. What is the age of your audience? Charity t-shirts are after all normal t-shirts that people can wear anytime they want. Think about how you are going to style them in a way that is going o be liked by your supporters. All of those considerations will play an important part in coming up with a complete and successful campaign.
If you’re thinking of choosing a reliable printing service for your campaign, why not head over to our catalogue or printing page to see what we offer and how we can help your charity campaign? We help businesses across the UK and provide fast service so you can get your items as soon as possible. If you have any questions, head over to our contact page to see how to get in touch with our team.